Marketing

A solid marketing and education plan creates awareness and drives growth for your dealership. For the best results, we offer members a multi-channel approach to increase reach, find new customers, and educate their sales staff to provide a better customer experience. Whether you’re looking to reach current or prospective customers, our partners at CFI Marketing, Beedash, and Cutting Edge Online Training offer specialized products and services to help you set your dealership apart.

A special shout out to our marketing partners who help make it possible:

OUR MEMBERS ENJOY ACCESS TO MARKETING SOLUTIONS SUCH AS:

Website Development

Website Development

Our websites allow dealers to take advantage of omni-channel marketing utilizing a product catalog of over 200,000 products.

Lead Generation Services

Lead Generation Services

Take advantage of multiple lead generation techniques to get measurable results to drive sales for your business.

Quarterly Flyers

Quarterly Flyers

Strata’s exclusive partnership with FE&S Magazine means valuable educational content will be featured in each quarterly sales flyer.

Biannual Catalog

Biannual Catalog

The catalog features 100 vendors and over 5,200+ products! This full-color, non-priced catalog has a shelf life of two years and is 288 pages. The catalog also features many reference guides and tips, making it an invaluable asset to your sales team!

Vendor Showcase Video

Vendor Showcase Video

The Vendor Showcase Video introduces your customers to the vast array of vendors and products your company offers. Videos are an effective way to grab your customer’s attention, build interest in what you have to offer, and to advertise your brand in an informative way.

Email Marketing

Email Marketing

We offer customized email campaigns that align with your brand and build relationships with your prospective and current customers.

Social Media

Social Media

Reach your target market through engaging social media posts. Our creative strategies grow and adapt with the evolving online marketplace.

Customized Marketing Collateral

Customized Marketing Collateral

Marketing materials can be designed around specialty markets to focus your sales team on the right set of customers and create conversations. 

Make direct mail work for you.

Direct mail plays an essential role in helping you reach current and potential customers. Updates in technology have made it easy to take advantage of all the benefits direct mail marketing offers – even if you don’t already have a mailing list!

Connect to customers with email marketing.

Email marketing offers businesses an opportunity to connect and build relationships with both prospective and current customers.

Strata offers group-level email marketing with Packages A & C of the flyer program. These email campaigns drive traffic to your website, promote sales, and increase engagement with each current sales flyer.