Strata GPO Strengthens Leadership Team to Deliver Technology, Operational Efficiency, and More Profitable Revenue
Denver, CO – February 2026 – Strata Group Purchasing Organization (Strata GPO) today announced the appointment of Keith Kelly as Executive Vice President and Emma Stamm as Vice President of Sales and Marketing. These strategic hires reaffirm Strata’s commitment to being a strategic business partner—providing our members with proprietary technology solutions, enhancements to operational efficiency, and the creation of new opportunities to increase margins.
“Strata is not a traditional buying group,” said CEO John Perruccio. “Our focus is on developing technology to enhance margins, improve operational efficiency, and create sustainable growth for our members; both dealers and manufacturers alike. Keith and Emma each bring deep, complementary expertise — Keith across the dealer and manufacturer landscape, and Emma across sales and marketing — that directly supports our mission.”
Based in Denver, Kelly brings a rare combination of leadership experience across the dealer channel, manufacturing, private equity, and global organizations — a perspective that aligns directly with Strata’s partner-driven model.
Keith Kelly – Executive Vice President
His career includes serving as President of TAKKT Foodservices (Hubert and Central), where he led a true omni-channel distribution and dealer platform encompassing street sales, chain accounts, e-commerce, project and bid/contract business, across both equipment and smallwares, OEM and, private-label offerings. He has also served as President of Tundra (Tundra, FMP, and KNG), Chief Development Officer at New Mountain Capital, and President of Ice-O-Matic.
Kelly’s experience spanning large enterprises, entrepreneurial organizations, and private-equity environments equips Strata with a leader uniquely positioned to help members improve profitability while simplifying operations.
“I’m excited to join the Strata team,” said Kelly. “Strata offers a differentiated model built on technology, talent, and smart market positioning. It’s designed to help dealers grow profitably and operate more efficiently. I’ve spent my career working across manufacturing and the dealer channel, and that perspective allows me to create value for everyone in the equation. Strata is poised for significant growth, and I look forward to helping make that happen.”
Outside of work, Kelly is family-focused, an avid outdoorsman, passionate golfer, and enthusiastic global traveler.
Emma Stamm – Vice President of Sales and Marketing
Stamm joins Strata with a proven record of building revenue engines and leading growth initiatives in competitive commercial environments. She is known for aligning sales strategy, marketing positioning, and operational systems to drive measurable performance — a critical capability as Strata continues to scale its technology-enabled service model.
Stamm has held senior leadership roles at Nemco Food Equipment, Lakeside Manufacturing, and Gustave A. Larson, spanning sales, marketing, and solutions management.
Her leadership style emphasizes clarity, execution, and partnership, helping organizations translate strategy into profitable, repeatable outcomes.
“I’m energized by the opportunity to work with some of the brightest minds in our industry to help our members grow stronger, more profitable businesses,” said Stamm. “Strata delivers a unique technology infrastructure, a strong foundation, and a rockstar team.”
Stamm is particularly proud of her ability to turn relationships into long-term partnerships grounded in shared success.
“In my first year, my focus is on strengthening the integration of sales and marketing, refining how we articulate Strata’s value, and implementing scalable systems that improve the experience and results for our members,” she added. “Sustainable growth comes from real impact at every level of the business.”
Outside of work, Stamm is deeply committed to her family and meaningful relationships. A Wisconsin native, she’s a lifelong Green Bay Packers fan who enjoys golfing, dancing, spending time outdoors, and caring for animals. She also challenges herself to try something new every month, believing that curiosity and continuous learning fuel both personal and professional growth.
About Strata Group Purchasing Organization
Better Technology. Stronger Partnerships. Higher Margins.
Strata GPO is a modern buying group designed to empower independent foodservice equipment dealers. They provide better programs, stronger partnerships, and advanced technology to help dealers compete like national accounts—without sacrificing their independence. With access to industry-leading vendor programs, exclusive private label products, and six proprietary technology platforms, Strata simplifies purchasing, grows margins, and drives growth. Backed by private equity, they invest in long-term dealer and vendor success through innovative technology, collective negotiation, and unmatched support. Strata provides everything you need to compete and grow under one partnership.
